COMPANY PROFILE

ABOUT HEA

BRAND HISTORY

CONTACT US

Foshan Carptown Technology Co., Ltd. was founded in “Foshan, Guangdong”, a southern city of China with a rich history. It was developed to center around Lingnan culture—a unique culture in southern China, especially in Guangdong province. It established its China chic apparel brand, HEA, in 2016.

Integrating tradition with modern fashion, HEA captures international fashion trends precisely. Inspired by the Lingnan Awaken Lion, a symbol of liveliness and good luck in Chinese culture, it combines trendy elements and modern expressions to design a creative “Awaken Lion in New Generation” Intellectual Property (IP) image. Our priority is to maintain the high quality of our products and promote them to the public.

HEA is dedicated to extensively displaying the culture of lion in its products, and to promoting China chic trends through multiple platforms and media. We consistently bring China chic apparel to the public and drive more national brands centered on Chinese culture.

HEA CULTURE

HEA LIFE

HEA stands for “Happy Easy Anyway”. Deeply rooted in “Traditional Southern Lion” image, HEA adopts an innovative method to combine the tradition with fashion trends. As a pioneer of the China chic brand, we are dedicated to showing Chinese culture to the world.

The brand has more than 200 storefronts in China, providing young families, post-95s, and Gen Z with a physical shopping environment of traditional Chinese-style apparel. Moreover, the brand also created HEA Life (including HEA Tea and Lion’s Lodge) and HEA Culture (including the Museum of Lion Art, IP cross-brand collaborations, and cultural creative products), forming a “multi-industry ecosystem” that integrates consumer experience, brand promotion, and cultural transmission.

BRAND ATTITUDE

BRAND ADVANTAGE

HEA LIFE

Equipped with advanced production technologies and a mature supply chain, we cover a wide range of product categories. Utilizing the image of the Lingnan Awaken Lion as the IP prototype, we explore innovative approaches to combine traditional and popular elements and create our IP image—New-Generation Awaken Lion. We design various original China chic images quarterly, integrating them into apparel and daily life.

BRAND ATTITUDE

BRAND ADVANTAGE

HEA CULTURE

HEA Culture is composed of the Museum of Lion Arts, which collects hundreds of exquisite awaken lion heads, co-brandings with numerous well-known IPs, and cultural creative products with Lingnan characteristics. We spread our brand culture and create a new China chic culture by integrating the "Happy Easy Anyway" attitude into the public's lifestyle and combining the latest trends with traditional culture through innovative design concepts.

BRAND ATTITUDE

BRAND ADVANTAGE

HEA CULTURE

HEA LIFE

HEA Life is comprised of the “HEA Tea” chain store and “Lion’s Lodge”. By integrating traditional culture into daily life, we contribute to the transmission and inheritance of Lingnan culture, making every effort to create a China chic incubation platform.